With so many digital watches out there, Swatch needed to stand out. The goal was to keep loyal customers and attract new ones. Another goal was to react to the audience polarity between Apple Watches and other tech gadgets and luxury watches. So we created a third – the all ways / all occasion watch – Making Swatch cool again! Among younger audiences.
Designed and launched a state-of-the-art e-commerce website, ensuring a seamless user experience and integrating the latest e-commerce capabilities.
Introduced the “Big Bold” collection with strategic marketing campaigns, resonating with the younger audience’s aspirations and style.
Leveraged influencers and kickstarted Swatch’s social media presence, creating buzz and engaging with the target demographic.
Spearheaded the launch and promotion of a flagship boutique in Prague, ensuring Swatch’s physical presence complements its digital strategy.
